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Work E-commerce · Performance 2025
UK D2C homeware brand

E-commerce replatform for a D2C homeware brand

Web development E-commerce Cloud & DevOps
1.5s
LCP (was 4.2s)
+22%
Mobile conversion
0
Downtime at peak
The challenge

A growing direct-to-consumer brand was stuck on a slow, plugin-heavy legacy site that buckled during promotions.

What we built

We delivered a headless e-commerce replatform with a bespoke storefront, plus CI/CD and cloud hardening for peak-traffic events.

Rebuilding the storefront on a headless architecture unlocked the speed customers feel and search engines reward — and the infrastructure work meant Black Friday was a non-event, technically.

“Our site finally feels as premium as our products — and Black Friday was a non-event, technically.”
Founder
Built with
Next.js Headless commerce Cloudflare AWS GitHub Actions

Keep reading.

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