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Industries · Accountants

SEO and websites for accountants who want better clients

Marketing for accountants that brings in the clients you actually want, plus the portals, CRM and automation that keep the practice efficient as it grows.

In short

How can an accounting firm get more clients online?

Accountancy practices win clients online by ranking locally for their specialisms (for example contractors, landlords or limited companies), keeping a strong Google Business Profile with reviews, publishing useful guides on topics like Making Tax Digital, and making it easy to book a call. Clear pricing pages convert especially well in accountancy.

Accountancy is crowded online, and most practice websites say the same things. The firms that grow pick a niche, explain it clearly and show up when that client searches. We design the website, run the SEO and build the onboarding behind it, so a new client goes from enquiry to engagement letter without chasing.

Who it’s for

UK accountancy and bookkeeping practices from sole practitioners to firms of 80, especially those targeting a niche: contractors, landlords, ecommerce sellers, medical professionals, startups or construction.

02 / Capabilities

What we build for Accountants.

01

Website design for accountants

Service and niche pages, pricing or quote tools, reviews and a quick route to book a call.

02

SEO for accountants

Local and niche SEO, Google Business Profile and content that ranks for the questions your clients ask.

03

Making Tax Digital campaigns

Landing pages, guides and ads for sole traders and landlords moving to MTD for Income Tax.

04

Client portals

Secure document upload, e-signature and status updates that replace email attachments.

05

CRM and onboarding

Enquiries, proposals, engagement letters and AML checks moved into one tracked flow.

06

Automation

Reminders, chasers and reporting generated automatically instead of typed each month.

03 / Planned in from day one

The rules of your industry, designed in.

What we plan for before a line of code, because retrofitting it later costs more.

01Professional body rulesMarketing designed with ICAEW, ACCA and AAT guidance on fees, claims and testimonials in mind.
02Client data and AMLPortals and CRMs are access-controlled and logged, with identity and anti-money-laundering steps built into onboarding.
03Your existing softwareWe connect to Xero, QuickBooks and practice-management tools where they have APIs, rather than replacing them.
04 / Packages

Accountants: packages and prices.

Starting prices, with a fixed quote after a free audit.

Accountancy website

From £2,400

Starter site; larger practices quoted.

  • Niche and service pages
  • Pricing or quote calculator
  • Reviews and team
  • Booking and enquiry routes

SEO for accountants

From £450/mo

Content, local SEO and AI search.

  • Niche keyword plan
  • Google Business Profile
  • Monthly guides (MTD, tax deadlines)
  • Rankings and enquiries report

Portal and onboarding

Quoted

From enquiry to engagement letter.

  • Client portal
  • Proposals and e-sign
  • AML and ID steps
  • CRM pipeline
06 / Process

No quotes theatre. Four steps.

You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.

STEP 01

Discovery

A short, fixed-price discovery to define exactly what is being built — so there are no surprises later.

STEP 02

Fixed-scope proposal

A clear proposal broken down by phase, with an indicative range up front. You approve, adjust or stage it.

STEP 03

Build in sprints

We build in short sprints with regular demos, so you see working software early — not a big reveal in month four.

STEP 04

Launch & support

We launch, hand over clean documented code, and support it — with a retained team if you want one.

10 / FAQ

Questions people ask.

Ask us directly
How do accountants get clients through SEO?

By ranking for the searches their ideal clients make, such as "accountant for contractors Leeds" or "landlord tax accountant", with a page for each niche, a well-reviewed Google Business Profile and helpful guides. We plan this from keyword data and track enquiries, not just rankings.

How much does a website for an accountancy practice cost?

Accountancy websites typically cost £2,000 to £10,000 in the UK. Devute's start at £2,400 for a starter site, with a fixed quote after a free audit.

What is Making Tax Digital for Income Tax?

Making Tax Digital for Income Tax requires many sole traders and landlords to keep digital records and send quarterly updates to HMRC, starting from April 2026 for those with qualifying income over £50,000, then lower thresholds in later years. It's a strong reason for clients to look for an accountant now.

Can you build a client portal for our practice?

Yes. We build secure portals for document upload, e-signature, messages and status updates, connected to your CRM and accounting software where possible.

Do you integrate with Xero or QuickBooks?

Yes, where their APIs allow: for example syncing clients, invoices and statuses, so data isn't typed twice.

Is marketing for accountants allowed to show fees?

Yes. Professional bodies allow fee information as long as it's clear and not misleading. Clear pricing pages tend to bring better-qualified enquiries.

Tell us the goal. We’ll tell you the price.

A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.

Get a free audit See pricing