Get your business recommended by ChatGPT, Gemini and Google AI
AI SEO, also called GEO and AEO: we make your business the answer AI assistants give when your customers ask who to use.
What is AI SEO (GEO and AEO)?
AI SEO is the work of getting your business named and linked in answers from ChatGPT, Gemini, Claude, Perplexity, Copilot and Google's AI Overviews and AI Mode. People also call it generative engine optimisation (GEO) or answer engine optimisation (AEO). It builds on normal SEO, then adds answer-first content, structured data, consistent company facts and mentions on the sites AI tools trust.
More of your customers now ask an AI assistant before they ever see a list of links. They type "who's the best accountant for a small limited company in Leeds?" and get three names back. If yours isn't one of them, you never knew the search happened. Our AI SEO service finds out what the assistants say about your sector today, fixes the reasons they leave you out, and tracks the answers every month.
UK businesses that already have a decent website and want to be recommended in AI answers: professional firms, agencies, SaaS companies, clinics, trades and ecommerce brands. It also suits teams whose Google traffic has dipped since AI Overviews arrived.
What AI SEO (GEO & AEO) covers.
AI visibility audit
We ask ChatGPT, Gemini, Claude, Perplexity and Google AI Mode the questions your buyers ask, then record who gets named, who gets linked and which pages they quote. You see where you stand against your competitors, question by question.
Entity and brand consistency
AI tools build a picture of your company from everywhere it appears. We line up your name, location, services, founding date and prices across your site, Google Business Profile, Companies House, LinkedIn and directories so the picture is clear.
Answer-first content
We rewrite key pages so each heading is answered in the first two or three sentences, with real prices, timelines and numbers. That's the passage an assistant can lift and quote.
Structured data and llms.txt
Organization, Service, FAQ, Article and Review schema, plus an llms.txt file, so machines can read who you are and what you sell without guessing.
Crawler access and Bing
We check that GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google can reach your pages, and we set up Bing Webmaster Tools and IndexNow. ChatGPT search leans heavily on Bing's index.
Mentions and citations
Assistants trust what other sites say about you. We earn mentions in directories, trade press, comparison articles and community threads that AI tools already cite for your sector.
Monthly AI answer tracking
Every month we re-run your question set and report which answers you appear in, which you lost and why, next to your normal Google rankings and enquiries.
SEO, GEO and AEO: what's the difference?
| Traditional SEO | GEO (generative engine optimisation) | AEO (answer engine optimisation) | |
|---|---|---|---|
| Goal | Rank in Google's list of links | Be named and cited in AI-written answers | Be the direct answer to a question |
| Where it shows | Google and Bing results pages | ChatGPT, Gemini, Claude, Perplexity, Copilot | Featured snippets, AI Overviews, voice assistants |
| What it rewards | Relevance, links, page experience | Clear facts, trusted mentions, quotable passages | Short, direct answers with structure |
| How you measure it | Rankings, clicks, impressions | Mentions and citations across a set of prompts | Snippets won, AI Overview appearances |
| Do you still need SEO? | — | Yes. Most assistants search the web first | Yes. Same foundations |
Start with a free check, then decide.
Prices exclude VAT where it applies. Every retainer is month to month after the first three months.
AI visibility check
A snapshot of where you stand today.
- 10 buyer questions across 5 AI assistants
- Who gets named instead of you
- The three biggest gaps to fix first
- 30-minute call to walk through it
AI SEO retainer
The full GEO and AEO programme.
- 30+ question tracking every month
- Entity and schema fixes
- 2 answer-first pages rewritten or written monthly
- Mentions and citation building
- Monthly report alongside Google rankings
Growth retainer
AI SEO inside a wider growth plan.
- AI SEO and classic SEO together
- Google Ads or Meta Ads management
- AI marketing workflows
- One monthly report covering every channel
No quotes theatre. Four steps.
You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.
What you get that you didn’t last time.
UK-based senior team
You deal directly with the people building your product — same time zone, no quality lottery from anonymous offshore subcontractors.
Transparent pricing
Indicative ranges up front and a fixed-scope proposal after discovery. You always know what you are paying for.
One team, idea to scale
Strategy, design, build and infrastructure under one roof — one accountable team from first sketch to launch and beyond.
You own the code
All source, designs and IP transfer to you, in clean documented repositories. You are never locked in.
Things we shipped.
Every project below ran through the same four steps.
Guides that go deeper.
Where we do this most.
Often bought together.
What does an AI SEO agency actually do?
An AI SEO agency works out what AI assistants say when your customers ask for a recommendation, then changes the things those assistants rely on. That means clearer facts about your business, answer-first pages, structured data, crawler access and mentions on sites the assistants trust. We then track the answers every month.
Is GEO the same as AEO?
They overlap. GEO, generative engine optimisation, aims to get you cited in AI-written answers from tools like ChatGPT and Gemini. AEO, answer engine optimisation, aims to make your content the direct answer to a question, in featured snippets, AI Overviews or voice search. We do both, because the same work feeds both.
Can you guarantee my business will appear in ChatGPT?
No, and nobody honest can. AI answers change with the wording of a question, the user's location and the model's updates. What we can do is remove the reasons you're left out, measure your share of answers across a fixed set of questions, and show you the trend month by month.
How long does AI SEO take to work?
Technical and entity fixes are usually live within the first month. Changes in AI answers typically show in two to four months, because assistants have to recrawl your pages and the sites that mention you. Assistants that search live, like ChatGPT search and Perplexity, tend to react faster than Google's AI Overviews.
Do I still need normal SEO?
Yes. Most AI assistants run a web search before they answer, so pages that rank and load well are the ones they read. AI SEO adds to your SEO; it doesn't replace it. That's why our Growth retainer includes both.
How do you optimise for Claude and Gemini specifically?
Gemini and Google's AI Mode draw on Google's index, so Google rankings, Google Business Profile and schema matter most. Claude and ChatGPT use web search and their training data, so clear facts, Bing indexing and mentions on trusted sites carry more weight. We test each assistant separately and report on each.
What is llms.txt and do I need one?
llms.txt is a plain text file at the root of your site that summarises your business and links to your key pages for AI tools. No assistant has confirmed it uses the file yet, so treat it as cheap insurance rather than a ranking factor. It takes an hour to set up and we include it.
How much does AI SEO cost?
Our AI visibility check is free. The full AI SEO retainer starts at £600 a month, and the Growth retainer at £750 a month combines AI SEO with classic SEO, ads and AI marketing workflows. We quote a fixed monthly fee after the check, with no long tie-in beyond the first three months.
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.