Claude SEO: get your business named in Claude's answers
Make your business one Claude recommends when people ask it who to use, by improving the sources Claude searches and trusts.
How does Claude find businesses to recommend?
When web search is on, Claude looks up live web results and reads the pages it finds, then names businesses whose information is clear and well supported. It favours pages that answer the question directly, state facts plainly and are backed by mentions on other trusted sites. Without web search, it relies on what it learned during training.
Claude, made by Anthropic, is used heavily by professionals, developers and businesses, many of them exactly the people who buy B2B services. When they ask it to compare suppliers or recommend a specialist, Claude searches the web and reads the pages it finds. We make sure your pages are reachable by Anthropic's crawlers, written so Claude can quote them, and supported by the independent sources it gives most weight to.
UK businesses that want to be recommended when customers ask AI assistants who to use: professional firms, clinics, SaaS companies, ecommerce brands and local service businesses.
What Claude SEO covers.
ClaudeBot and Claude-SearchBot access
We check your robots.txt, firewall and CDN allow Anthropic's crawlers, and that pages render without JavaScript.
Plain, checkable facts
Claude is cautious about unsupported claims. We state prices, credentials, locations and results plainly, with sources where possible.
Answer-first structure
Each page answers its main question in the opening lines, then goes deeper, the way Claude summarises sources.
Independent mentions
Reviews, case studies on other sites, trade press and directory listings that give Claude something to cross-check.
llms.txt and structured data
A clean map of your site for AI tools, plus schema that labels your services and company details.
Monthly Claude testing
Your buyers' questions asked in Claude every month, with results reported next to ChatGPT, Gemini and Perplexity.
Start with a free check.
Part of our AI SEO programme. Retainers run month to month with 30 days' notice.
AI visibility check
Where you stand today.
- 10 buyer questions tested
- Who gets named instead of you
- The three biggest gaps
- 30-minute call
AI SEO retainer
All AI assistants, tracked monthly.
- 30+ questions tracked monthly
- Entity and schema fixes
- Answer-first pages
- Mentions and citations
- Monthly report
No quotes theatre. Four steps.
You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.
What you get that you didn’t last time.
UK-based senior team
You deal directly with the people building your product — same time zone, no quality lottery from anonymous offshore subcontractors.
Transparent pricing
Indicative ranges up front and a fixed-scope proposal after discovery. You always know what you are paying for.
One team, idea to scale
Strategy, design, build and infrastructure under one roof — one accountable team from first sketch to launch and beyond.
You own the code
All source, designs and IP transfer to you, in clean documented repositories. You are never locked in.
Things we shipped.
Every project below ran through the same four steps.
Guides that go deeper.
Where we do this most.
Often bought together.
Does Claude search the web?
Yes, when web search is enabled, which it is for many users. Claude then reads live pages to answer, so being findable and clearly written matters. Without web search, it answers from its training data.
Which crawlers does Anthropic use?
Anthropic uses ClaudeBot for training data and separate agents for search and user-requested fetches. We make sure the ones that affect visibility can reach your site, and explain which you may prefer to block.
Is Claude worth optimising for?
For B2B and professional services, yes. Claude is popular with professionals, developers and decision-makers who research suppliers carefully. The same work also helps ChatGPT and Perplexity.
How is Claude different from ChatGPT here?
The foundations are the same: crawlability, clear facts and trusted mentions. Claude tends to weigh caution and evidence heavily, so plain, supported claims matter more than bold marketing language.
How do you measure results in Claude?
We ask Claude a fixed set of your buyers' questions every month, with web search on, and record whether you're named and linked.
How much does Claude SEO cost?
It's part of our AI SEO retainer from £600 a month, which covers Claude, ChatGPT, Google AI, Gemini and Perplexity together. The visibility check is free.
Tell us what you need.
A senior person replies within one working day with a plan and a fixed price. No sales script, no obligation.
- Free audit of what you have now
- Fixed quote before any work starts
- You own the code, content and accounts
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.