ChatGPT SEO: get your business recommended in ChatGPT
We make your business one ChatGPT names and links when people ask who to use, by fixing what its search sees.
How do you rank in ChatGPT?
ChatGPT answers questions about businesses by searching the web, mostly through Bing's index and OpenAI's own crawler, then quoting sources it trusts. To be named, your site must be crawlable by OAI-SearchBot and indexed in Bing, your company facts must be consistent everywhere, your pages must answer questions directly, and trusted sites must mention you.
When someone asks ChatGPT for "the best accountant for a limited company in Leeds", it runs a search, reads a handful of pages and names a few businesses. Those businesses aren't chosen at random: they are the ones whose pages it can reach, whose facts agree across the web, and that other sites vouch for. We work on exactly those signals, then test the same questions every month to show you what changed.
UK businesses that want to be recommended when customers ask AI assistants who to use: professional firms, clinics, SaaS companies, ecommerce brands and local service businesses.
What ChatGPT SEO covers.
OAI-SearchBot and GPTBot access
We check your robots.txt, firewall and CDN don't block OpenAI's crawlers, and that your pages render without needing JavaScript.
Bing indexing
ChatGPT search leans on Bing. We set up Bing Webmaster Tools, submit your sitemap and use IndexNow so new pages are found in hours, not weeks.
Consistent company facts
Name, address, services, prices and reviews lined up across your site, Google Business Profile, Companies House, LinkedIn and directories.
Answer-first content
Key pages rewritten so each question is answered in the first two or three sentences, with real prices and specifics ChatGPT can quote.
Mentions ChatGPT trusts
Listings, comparison articles, trade press and community threads that ChatGPT already cites for your sector.
Monthly ChatGPT testing
We ask ChatGPT your buyers' questions every month and record where you appear, so progress is measured, not guessed.
Start with a free check.
Part of our AI SEO programme. Retainers run month to month with 30 days' notice.
AI visibility check
Where you stand today.
- 10 buyer questions tested
- Who gets named instead of you
- The three biggest gaps
- 30-minute call
AI SEO retainer
All AI assistants, tracked monthly.
- 30+ questions tracked monthly
- Entity and schema fixes
- Answer-first pages
- Mentions and citations
- Monthly report
No quotes theatre. Four steps.
You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.
What you get that you didn’t last time.
UK-based senior team
You deal directly with the people building your product — same time zone, no quality lottery from anonymous offshore subcontractors.
Transparent pricing
Indicative ranges up front and a fixed-scope proposal after discovery. You always know what you are paying for.
One team, idea to scale
Strategy, design, build and infrastructure under one roof — one accountable team from first sketch to launch and beyond.
You own the code
All source, designs and IP transfer to you, in clean documented repositories. You are never locked in.
Things we shipped.
Every project below ran through the same four steps.
Guides that go deeper.
Where we do this most.
Often bought together.
Can you guarantee my business will appear in ChatGPT?
No one honestly can. ChatGPT's answers vary with the wording of the question and change as the model updates. What we can do is remove the reasons you're left out, track a fixed set of questions every month, and show you the trend.
Does ChatGPT use Google or Bing?
ChatGPT search relies heavily on Bing's index and OpenAI's own crawler, OAI-SearchBot. That's why we set up Bing Webmaster Tools and IndexNow as part of every ChatGPT SEO project, even for sites that already rank well on Google.
How long does ChatGPT SEO take?
Crawler and indexing fixes can show within weeks, because ChatGPT searches the live web. Being named consistently usually takes two to four months, as mentions and content build up.
Is ChatGPT SEO different from normal SEO?
It builds on it. Pages still need to load fast and be indexed. The differences are Bing, clear consistent facts, answer-first writing and mentions on the sites AI tools quote.
Should I block GPTBot?
Blocking GPTBot stops OpenAI training on your content, while OAI-SearchBot is what powers ChatGPT search. Most businesses that want to be recommended should allow OAI-SearchBot at least. We'll explain the trade-off for your site.
How much does ChatGPT SEO cost?
Our AI visibility check is free. ChatGPT SEO is part of our AI SEO retainer from £600 a month, which covers ChatGPT, Google AI, Claude, Gemini and Perplexity together.
Tell us what you need.
A senior person replies within one working day with a plan and a fixed price. No sales script, no obligation.
- Free audit of what you have now
- Fixed quote before any work starts
- You own the code, content and accounts
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.