AI chatbot development: answers, bookings and leads, day and night
AI chatbots and agents that answer customers from your own information, book appointments, qualify leads and hand over to a person when they should.

What does an AI chatbot development company do?
An AI chatbot development company designs, builds and runs chat assistants trained on your own information, such as your services, prices, policies and FAQs, so they can answer customers accurately, book appointments, capture and qualify leads, and pass harder conversations to a person. Good ones are tested against real questions, monitored and improved every month.
Most website chatbots either answer nothing useful or answer confidently and wrongly. We build assistants that only answer from content you've approved, say when they don't know, and hand over to your team with the conversation attached. They can live on your website, WhatsApp, Instagram or Facebook, and connect to your calendar, CRM and helpdesk.
Businesses that get the same questions every day, miss enquiries out of hours, or spend staff time on bookings and lead qualification: clinics, law firms, trades, ecommerce stores, education providers and service businesses.
What AI Chatbots & Agents covers.
Answers from your own content
Trained on your website, documents, prices and policies (retrieval-augmented generation), with sources you approve and rules about what it must never say.
Bookings and lead capture
Books appointments into your calendar, collects details, asks qualifying questions and sends good leads straight to your CRM or inbox.
Website, WhatsApp and social
One assistant across your website chat, WhatsApp Business, Instagram and Facebook Messenger, with the same answers everywhere.
Hand-over to a person
Knows when to stop: complaints, complex cases and anything sensitive go to your team with the full conversation, so customers never repeat themselves.
AI agents that do the work
Beyond chat: agents that check order status, update records, draft replies or triage support tickets, inside limits you set.
Tested, monitored and improved
We test against your real customer questions before launch, then review conversations monthly to fix gaps and wrong answers.
Rule-based bot, off-the-shelf AI widget, or a custom AI assistant?
| Rule-based chatbot | Off-the-shelf AI widget | Devute AI chatbot | |
|---|---|---|---|
| Understands free text | No, menus and keywords | Yes | Yes |
| Answers from your content only | Scripted answers | Partly, often guesses | Yes, with approved sources and limits |
| Books, qualifies, updates systems | Basic forms | Limited integrations | Calendar, CRM, helpdesk and your APIs |
| Hand-over to staff | Sometimes | Varies | Built in, with the conversation |
| Data and privacy | Simple | Vendor's terms | Agreed, documented, UK GDPR |
| Best for | Very simple FAQs | Testing the idea | Businesses that want it to do real work |
No quotes theatre. Four steps.
You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.
What you get that you didn’t last time.
UK-based senior team
You deal directly with the people building your product — same time zone, no quality lottery from anonymous offshore subcontractors.
Transparent pricing
Indicative ranges up front and a fixed-scope proposal after discovery. You always know what you are paying for.
One team, idea to scale
Strategy, design, build and infrastructure under one roof — one accountable team from first sketch to launch and beyond.
You own the code
All source, designs and IP transfer to you, in clean documented repositories. You are never locked in.
Things we shipped.
Every project below ran through the same four steps.
Guides that go deeper.
Where we do this most.
Often bought together.
How much does AI chatbot development cost?
It depends on what the assistant needs to do. A website assistant that answers from your content and captures leads costs far less than an agent connected to your booking system, CRM and order data. We give you a fixed quote after a free audit, plus the monthly running cost of the AI model, which for most small businesses is modest.
Will the chatbot make things up?
We design against it. The assistant answers only from content you approve, is instructed to say when it doesn't know, and is tested against your real customer questions before launch. Wrong or missing answers found in monthly reviews are fixed at the source.
Can it book appointments and add leads to our CRM?
Yes. We connect it to calendars like Google Calendar, Outlook or your booking system, and to CRMs and helpdesks through their APIs, so bookings and qualified leads land where your team already works.
Can it work on WhatsApp and Instagram?
Yes. The same assistant can run on your website chat, WhatsApp Business, Instagram and Facebook Messenger, so customers get the same answers wherever they message you.
What's the difference between an AI chatbot and an AI agent?
A chatbot answers questions. An agent can also take actions, such as checking an order, updating a record or drafting a reply for approval, within limits you set. Many projects start as a chatbot and add agent tasks once it's trusted.
Is customer data kept safe?
We agree what data the assistant may use before building, use business AI accounts that don't train on your data where available, keep conversation logs under your control and handle personal data under UK GDPR.
Which AI models do you use?
Whichever fits the job and budget: OpenAI, Anthropic Claude or Google Gemini models, chosen per project. Your assistant isn't locked to one provider.
Tell us what you need.
A senior person replies within one working day with a plan and a fixed price. No sales script, no obligation.
- Free audit of what you have now
- Fixed quote before any work starts
- You own the code, content and accounts
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.


