ChatGPT advertising for UK businesses, set up and run properly
Sponsored placements inside ChatGPT answers, planned, launched and measured by a UK team that also runs your Google and Meta ads.
What is ChatGPT advertising?
ChatGPT advertising lets businesses pay for sponsored placements that appear below ChatGPT's answers, clearly labelled and separate from the answer itself. OpenAI started testing ads in the US in February 2026 and switched them on in the UK in June 2026, with a self-serve Ads Manager beta for UK advertisers. Ads show to logged-in users on the Free and Go plans.
People now ask ChatGPT what to buy and who to hire, and in the UK those conversations can carry ads. It's early: formats, targeting and reporting are still changing month to month, and most advertisers are still guessing. We set up your account, write ads that match how people ask questions, track what they bring in, and judge the channel against the Google and Meta campaigns you already run, so you only scale it if it earns its place.
UK businesses already advertising on Google or Meta that want to test a new channel early, and brands in categories where buyers research with ChatGPT before they buy: software, professional services, ecommerce, travel and education.
What ChatGPT Ads covers.
Account set-up and access
We set up OpenAI's Ads Manager for your business, billing, users and brand safety settings, or work with OpenAI's team where self-serve isn't available for your category.
Conversation-led ad copy
ChatGPT ads sit under an answer to a real question. We write ads for the questions your buyers actually ask, not reworded Google search ads.
Tracking that holds up
Landing pages, UTM tagging, conversion tracking and CRM lead source set up before launch, so every enquiry from ChatGPT is counted.
Testing and budget control
Small test budgets first, clear stop rules, and budget moved to what brings enquiries or sales at a cost you're happy with.
One report across channels
ChatGPT results reported next to Google Ads, Meta and organic, so you can see whether it adds new customers or just moves them around.
Organic AI visibility too
Ads are half the story. Our AI SEO work gets you named in ChatGPT's answers without paying per click.
ChatGPT ads, Google Ads or AI SEO?
| ChatGPT ads | Google Ads | AI SEO (organic) | |
|---|---|---|---|
| Where it shows | Below ChatGPT answers | Google search results | Inside AI answers and citations |
| You pay | Per view or click | Per click | A monthly fee, no click costs |
| Maturity | New, changing fast | Mature, reliable data | Growing quickly |
| Best for | Testing early, reaching AI researchers | Demand people already search for | Long-term, compounding visibility |
| Speed | Days once approved | Days | Weeks to months |
How we start.
Ad spend is paid to OpenAI on your own account. Our fee is separate, fixed and agreed upfront.
ChatGPT ads check
Is your category ready?
- Which of your buyers' questions can carry ads
- Competitor activity we can see
- A test budget recommendation
- 30-minute call
Launch and test
Set-up plus a measured first month.
- Ads Manager set-up
- Ad copy and landing pages
- Tracking and CRM lead source
- First-month test and report
All-platform ads
ChatGPT inside your wider ads mix.
- ChatGPT, Google, Meta and TikTok
- Budget moved to what earns
- One monthly report
- 30 days' notice
No quotes theatre. Four steps.
You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.
What you get that you didn’t last time.
UK-based senior team
You deal directly with the people building your product — same time zone, no quality lottery from anonymous offshore subcontractors.
Transparent pricing
Indicative ranges up front and a fixed-scope proposal after discovery. You always know what you are paying for.
One team, idea to scale
Strategy, design, build and infrastructure under one roof — one accountable team from first sketch to launch and beyond.
You own the code
All source, designs and IP transfer to you, in clean documented repositories. You are never locked in.
Things we shipped.
Every project below ran through the same four steps.
Guides that go deeper.
Where we do this most.
Often bought together.
Are ChatGPT ads available in the UK?
Yes. OpenAI switched on ChatGPT ads in the UK on 6 June 2026, its first European market, and began rolling out its self-serve Ads Manager beta to UK businesses later that month. Formats and access are still changing, so we check what's available for your category before you spend anything.
How do ChatGPT ads work?
Ads appear below ChatGPT's answer, clearly labelled as sponsored and separate from the answer. They're shown to logged-in users on the Free and Go plans, matched to the conversation. Paid plans see no ads, and OpenAI keeps ads away from some sensitive topics.
How much do ChatGPT ads cost?
OpenAI's US pilot launched on a cost-per-thousand-views model, and pricing in the UK is still settling. We recommend a small test budget first, with clear rules for when to stop or scale. Our management fee is quoted upfront and your ad spend is paid directly to OpenAI.
Will ChatGPT ads replace Google Ads?
Not soon. Google still carries most search demand and has years of reliable data. ChatGPT ads are worth testing alongside it, especially if your buyers research with ChatGPT, but they should earn their budget against your existing channels.
Can my business appear in ChatGPT without paying?
Yes. ChatGPT names and links businesses in its answers when it trusts the information about them. That's what our AI SEO service works on, and it doesn't cost per click.
Which businesses should try ChatGPT ads first?
Businesses whose customers ask ChatGPT for recommendations before buying: software, professional services, ecommerce, travel and education. If your buyers mostly search Google for something urgent, such as an emergency plumber, Google Ads will usually do better.
Tell us what you need.
A senior person replies within one working day with a plan and a fixed price. No sales script, no obligation.
- Free audit of what you have now
- Fixed quote before any work starts
- You own the code, content and accounts
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.