Law firm marketing packages, priced on the page
Digital marketing for UK law firms in one fixed monthly plan: an SRA-ready website, SEO for solicitors, social media, Google Ads and the Nexelead CRM with AI built in. Never priced per lead or per case.
How much does digital marketing for a law firm cost?
Devute's law firm marketing packages cost £395, £995 or £1,950 a month, plus a one-off setup fee of £995 to £1,995, on a 12-month minimum term. Each one includes a website built for the SRA's rules, managed hosting, the Nexelead CRM and monthly AI credits; the larger plans add SEO for solicitors, content, social media and Google Ads management. The fee is fixed: never per lead, per case or per client.
Pick a starting point.
Fixed monthly fees on a 12-month minimum term, plus a one-off setup fee. Prices exclude VAT where it applies. Ad spend is paid by your firm directly to Google.
Legal Essentials
+ £995 setup. A compliant, professional site and CRM for smaller firms.
- Website built or rebuilt on your brand (up to ~10 pages)
- SRA compliance pack: digital badge, regulatory footer, complaints procedure, Transparency Rules price and service pages, privacy and cookie consent
- Managed hosting, SSL, daily backups, security updates and uptime monitoring
- Nexelead CRM for 2 users: every enquiry in one inbox and pipeline, alerts, tasks and notes
- Automatic Google review requests when a case closes
- Google Business Profile set up and optimised
- 300 AI credits a month
- Up to 2 hours of changes a month and a monthly report
Legal Growth
+ £1,495 setup. Steady enquiries from Google, followed up automatically.
- Everything in Essentials
- SEO for up to 2 practice areas, plus local SEO
- 2 practice pages or articles a month, approved by your solicitors
- 1 calculator or interactive tool a quarter
- 8 social posts a month on LinkedIn and Facebook
- 4 Google Business Profile posts a month and review replies
- Conversion tracking for forms, calls and GA4
- Nexelead CRM for 5 users: AI lead scoring, AI reply drafts and enquiry summaries, email/SMS/WhatsApp follow-ups, appointment booking
- 1,500 AI credits and £20 messaging credit a month
- Up to 4 hours of changes a month and a monthly 30-minute strategy call
Legal Dominate
+ £1,995 setup. For multi-practice and multi-office firms that want to lead their area.
- Everything in Growth
- SEO for up to 4 practice areas and/or office locations
- 4 pages or articles and 1 calculator or tool a month, plus dedicated landing pages
- Google Ads management (ad spend paid by your firm to Google)
- 16 social posts a month across LinkedIn, Facebook and Instagram
- Monthly email newsletter to past and current clients
- AI intake chat on your website and ongoing conversion improvements
- Nexelead CRM for 15 users: call tracking and recording, team permissions, advanced reporting
- 4,000 AI credits and £50 messaging credit a month
- Priority same-working-day support and a quarterly review meeting
Which law firm package fits?
| Legal Essentials | Legal Growth | Legal Dominate | |
|---|---|---|---|
| Best for | Small firms that need a compliant site and a CRM | Firms that want steady enquiries from Google | Multi-practice or multi-office firms |
| Monthly | £395 | £995 | £1,950 |
| Setup (one-off) | £995 | £1,495 | £1,995 |
| Minimum term | 12 months | 12 months | 12 months |
| Website, hosting and SRA pack | Yes | Yes | Yes |
| Practice areas with SEO | Local profile only | Up to 2 + local SEO | Up to 4 and/or locations |
| Pages or articles a month | — | 2 | 4 + landing pages |
| Calculators and tools | — | 1 a quarter | 1 a month |
| Social posts a month | — | 8 (LinkedIn, Facebook) | 16 (LinkedIn, Facebook, Instagram) |
| Google Ads management | Add-on | Add-on | Included |
| Nexelead CRM users | 2 | 5 | 15 |
| AI credits a month | 300 | 1,500 | 4,000 |
| Messaging credit a month | Pay as you go | £20 | £50 |
| Use your own AI key | Yes | Yes | Yes |
| Changes a month | Up to 2 hours | Up to 4 hours | Up to 4 hours + priority support |
| Reviews with us | Monthly report | Monthly strategy call | Quarterly review meeting |
AI credit top-ups.
| Pack | Price | Good for |
|---|---|---|
| 1,000 credits | £15 | A busy month of lead scoring and reply drafts |
| 5,000 credits | £60 | Firms using AI on every enquiry |
| 20,000 credits | £200 | Multi-office firms and heavy users |
| Your own AI key | Your provider's prices | Unlimited use: AI runs on your OpenAI, Anthropic or Google Gemini account and uses no credits |
Add-ons, priced.
| Add-on | Price |
|---|---|
| Extra calculator or interactive tool | £495 one-off |
| Google Ads management (Essentials or Growth) | £350/mo + ad spend |
| Extra practice area (SEO and content) | £300/mo |
| 8 extra social posts a month | £150/mo |
| Multilingual pages (e.g. Bengali, Urdu, Arabic, Polish) | From £250 per language set |
| Extra Nexelead CRM users | £15 per user/mo |
| Business email (Google Workspace or Zoho) | Per user/mo, quoted |
| Review management or video content | Quoted |
No quotes theatre. Four steps.
You get an indicative range before discovery and a fixed scope after it. Nothing about the price should be a surprise.
What is included in your marketing for law firms?
Every package includes a website built for the SRA's rules, managed hosting and the Nexelead CRM. Legal Growth adds SEO for solicitors, monthly content, social media and conversion tracking; Legal Dominate adds Google Ads management, more practice areas and locations, an email newsletter and AI intake chat on your site.
Do you charge per lead or per case?
No. Every package is a fixed monthly fee, never per lead, per case or per client, and we don't buy or sell leads. That keeps us a marketing supplier to your firm rather than a referrer, which matters under the SRA's rules and the ban on referral fees in personal injury.
Is the website compliant with the SRA Transparency Rules?
Every package includes an SRA compliance pack: the SRA digital badge, a regulatory footer, your complaints procedure with Legal Ombudsman details, privacy and cookie consent, and price and service pages for the services the Transparency Rules cover, such as immigration, employment, debt recovery, conveyancing and probate. Your firm approves the content and remains responsible for its own compliance.
How do the AI credits work?
Each package includes monthly AI credits (300, 1,500 or 4,000). One credit is roughly one small AI action, such as scoring a lead, drafting a short reply or summarising an enquiry; bigger jobs cost more. Unused monthly credits don't roll over. You can buy top-ups at any time, which last 12 months, and see your balance and history inside Nexelead.
Can we use our own ChatGPT or OpenAI account?
Yes. Paste your own OpenAI, Anthropic or Google Gemini API key into Nexelead and AI runs on your account and your bill, with no Devute credits used. Note that a ChatGPT Plus, Team or Enterprise subscription is not an API key and can't be connected to other software: you need a key from the provider's developer platform with its own billing. Keys are stored encrypted.
How are SMS, WhatsApp and calls billed?
Legal Growth includes £20 of messaging credit a month and Legal Dominate £50; Legal Essentials is pay as you go. You can top up inside Nexelead and get a low-balance alert by email. WhatsApp runs on the official WhatsApp Business API.
Do you guarantee rankings or a number of enquiries?
No. No honest agency can guarantee Google rankings or lead numbers. We report what we did and what it produced every month: visitors, enquiries, calls and reviews.
Who owns the website and our client data?
Your firm owns its domain, website content and client data. The Nexelead CRM is licensed to you, and if you leave you can export your data. We sign a Data Processing Agreement with every firm and list our sub-processors, including hosting, AI and messaging providers.
Is there a minimum contract?
Yes, 12 months, because SEO and content take three to six months to show their full effect. The setup fee covers building the website, the compliance pages and the CRM before the monthly plan starts.
Guides that go deeper.
What you're buying, in detail.
Other packages.
Which package fits? Ask us.
A senior person replies within one working day with a plan and a fixed price. No sales script, no obligation.
- Free audit of what you have now
- Fixed quote before any work starts
- You own the code, content and accounts
Tell us the goal. We’ll tell you the price.
A free audit, a fixed scope and a number — usually within two working days. No obligation, no sales theatre.